OUR STORY

At Alsa, we believe that a handbag is more than just an accessory - It is a statement of values, refinement, and purpose. Our Journey began with a simple yet powerful vision: to create luxury ethical bags that allow women to express their grace, elegance, and strength -  without compromise.

THE MOTIVATION

It all started with a conversation. A friend shared her struggle to find a handbag that truly reflected her principles and refined style. She carefully curated her wardrobe with pieces that exude sophistication and dignity, yet she could not find a designer bag that aligned with that vision. That moment sparked an idea - why not create a handbag that honors women who embrace poise, class, and intentional living?

I created Alsa because I believe that fashion should be a reflection of who we are - graceful, strong, and purposeful. Every woman deserves a handbag that speaks to her values and aspirations, one that she can carry with pride knowing it stands for something greater than just style. This is more than just an handbag. This is a. symbol of who you are.

WHY WE DO IT

In today's fashion world, mainstream luxury often overlook the women who choose to dress with elegance and distinction. At Alsa we are changing that narrative. Our handbags are designed for women who take pride in their refined presence - women who believe that true luxury is about more than just aesthetics; it is craftsmanship, durability and purpose.

WHAT WE REPRESENT

Every Alsa bag is crafted from premium quality leather, designed to stand the test of time. We reject fast fashion and poor quality alternatives that wear out quickly and contribute to environmental waste. instead we focus on exquisite craftsmanship and long-lasting durability, ensuring that each bag remains a cherished piece in your collection for years to come.

WE ARE MORE THAN JUST A BRAND

Alsa is a movement for women who live with intention and. compassion. That is why 10% of our profits go to our Foundation SALMA CARE,  which is dedicated to uplifting women and children. Through SALMA CARE we: 

  • Support women-owned business through financial aid, mentorship and training.
  • Empower women with skills to help them achieve financial independence while balancing family life.
  • Assist struggling women and families by providing basic needs and emergency support.
  • nvest in children’s welfare, covering hospital bills, education, and vocational training to equip them for a brighter future.